Which is cheaper: Fathom or FullStory?

Fathom starts at $15/mo, while FullStory starts at usage-based/custom pricing. Both pricing models are tracked daily on TrackRival.

Does Fathom or FullStory have a free tier?

FullStory offers a free plan in the latest snapshot, whereas Fathom only offers paid or trial tiers starting at $15/mo.

Which is better: Fathom vs FullStory?

Choosing between Fathom and FullStory depends on your team's architecture and workload. Fathom excels for teams needing streamlined workflows, while FullStory offers specialized depth in analytics. Review the side-by-side feature matrix and recent release cadence above to make an informed choice.

How do Fathom and FullStory compare for developer and enterprise features?

Fathom and FullStory handle enterprise scale differently: compare whether each provider includes SAML SSO, role-based access control (RBAC), SOC 2 compliance, and dedicated support SLAs in their standard tiers or reserves them for custom enterprise quotes.

Do Fathom and FullStory support AI agent or MCP integrations?

Both tools support modern API integrations and webhooks. Furthermore, TrackRival provides official Model Context Protocol (MCP) telemetry for Fathom and FullStory, allowing AI coding assistants like Claude Desktop and Cursor to query their live pricing and changelogs directly.

How often is this Fathom vs FullStory comparison updated?

TrackRival refreshes pricing telemetry daily from verified official sources and appends changelog entries as soon as either Fathom or FullStory publishes an update.

Fathom vs FullStory

Research & Verification: TrackRival Research Team·Category: analytics·Updated: Sep 29, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for Fathom and FullStory.

Quick Verdict: Fathom vs FullStory in 2026

FullStory provides a zero-cost free tier ($0/mo), while Fathom entry plans start at $15/mo. Choose Fathom if you need privacy-first website analytics without the bloat, or choose FullStory for session replay and product insights in one platform.

Fathom

Privacy-first website analytics without the bloat.

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Category: analytics
Plans tracked: 3
Entry price: $15/mo
Free plan?: No

See full Fathom pricing & changelog →

FullStory

Session replay and product insights in one platform.

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Category: analytics
Plans tracked: 4
Entry price: Free tier
Free plan?: Yes

See full FullStory pricing & changelog →

How do Fathom and FullStory pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (Fathom Pricing and FullStory Pricing) and diff-checked daily by TrackRival telemetry.

Fathom

Up to 100,000 monthly pageviews

Fathom

$15/mo

Up to 100,000 monthly pageviews
50 sites included
No cookie banners required
Event and revenue tracking
Analytics API
+ 1 more

Up to 200,000 monthly pageviews

Fathom

$25/mo

Up to 200,000 monthly pageviews
50 sites included
No cookie banners required
Event and revenue tracking
Analytics API
+ 1 more

Up to 500,000 monthly pageviews

Fathom

$45/mo

Up to 500,000 monthly pageviews
50 sites included
No cookie banners required
Event and revenue tracking
Analytics API
+ 1 more

FullStory

FullstoryFree

FullStory

Free

30,000 monthly sessions
12 months of analytics retention
Start improving your digital experience

Advanced

FullStory

Custom

Discover trends, plan roadmaps, and improve funnels at scale
Sentiment Signals & User Trends
Event Sequence & Metrics
Segment Health & Retention Analysis
Journeys & Conversion Analysis

Business

FullStory

Custom

Deep product analytics and qualitative insights to grow with agility
StoryAI Summaries & Live Session Viewing
Session Replay, Heatmaps, Scroll Maps, & Click Maps
Customizable Dashboards, Funnels, & Page Flow Analysis
User Segmentation

Enterprise

FullStory

Custom

For data science and analytics teams to build predictive models
Use data for GenAI and LLMs
Metric Insights & Watched Elements
Full suite of analytics & session replay capabilities