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Home/Compare/FullStory vs Heap

FullStory vs Heap

Research & Verification: TrackRival Research Team·Category: analytics·Updated: Oct 19, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for FullStory and Heap.

Quick Verdict: FullStory vs Heap in 2026

Both FullStory and Heap provide zero-cost free tiers with usage limits, scaling to paid tiers as your workloads grow. Choose FullStory if you need session replay and product insights in one platform, or choose Heap for autocaptured product analytics for digital teams.

FullStory

Session replay and product insights in one platform.

Visit →
Category
analytics
Plans tracked
4
Entry price
Free tier
Free plan?
Yes
See full FullStory pricing & changelog →

Heap

Autocaptured product analytics for digital teams.

Visit →
Category
analytics
Plans tracked
4
Entry price
Free tier
Free plan?
Yes
See full Heap pricing & changelog →

How do FullStory and Heap pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (FullStory Pricing and Heap Pricing) and diff-checked daily by TrackRival telemetry.

FullStory

FullstoryFree

FullStory

Free
  • 30,000 monthly sessions
  • 12 months of analytics retention
  • Start improving your digital experience

Advanced

FullStory

Custom
  • Discover trends, plan roadmaps, and improve funnels at scale
  • Sentiment Signals & User Trends
  • Event Sequence & Metrics
  • Segment Health & Retention Analysis
  • Journeys & Conversion Analysis

Business

FullStory

Custom
  • Deep product analytics and qualitative insights to grow with agility
  • StoryAI Summaries & Live Session Viewing
  • Session Replay, Heatmaps, Scroll Maps, & Click Maps
  • Customizable Dashboards, Funnels, & Page Flow Analysis
  • User Segmentation

Enterprise

FullStory

Custom
  • For data science and analytics teams to build predictive models
  • Use data for GenAI and LLMs
  • Metric Insights & Watched Elements
  • Full suite of analytics & session replay capabilities

Heap

Free

Heap

Free
  • Up to 10k monthly sessions
  • Core analytics charts
  • Unlimited enrichment sources
  • Guides integrations
  • 6 months data history
  • + 1 more

Growth

Heap

Custom
  • Sense Contentsquare’s AI: AI Powered Assistant
  • Unlimited users & reports
  • Chart customization
  • CSV exports
  • 12 months data history
  • + 1 more

Premier

Heap

Custom
  • Custom Session Pricing
  • Data warehouse integration
  • Behavioral targeting
  • Unlimited projects
  • Advanced user permissions
  • + 1 more

Pro

Heap

Custom
  • Custom Session Pricing
  • Sense Contentsquare’s AI: AI Powered Assistant
  • Account analytics
  • Engagement matrix
  • Report alerts
  • + 1 more

FullStory vs Heap FAQ

Which is cheaper: FullStory or Heap?
TrackRival snapshots both daily — see the plan tables above for the latest verified tiers and pricing models.
Does FullStory or Heap have a free tier?
Both FullStory and Heap offer permanent free tiers in the latest snapshot. Compare the monthly quotas and team member caps in the comparison table above.
Which is better: FullStory vs Heap?
Choosing between FullStory and Heap depends on your team's architecture and workload. FullStory excels for teams needing streamlined workflows, while Heap offers specialized depth in analytics. Review the side-by-side feature matrix and recent release cadence above to make an informed choice.
How do FullStory and Heap compare for developer and enterprise features?
FullStory and Heap handle enterprise scale differently: compare whether each provider includes SAML SSO, role-based access control (RBAC), SOC 2 compliance, and dedicated support SLAs in their standard tiers or reserves them for custom enterprise quotes.
Do FullStory and Heap support AI agent or MCP integrations?
Both tools support modern API integrations and webhooks. Furthermore, TrackRival provides official Model Context Protocol (MCP) telemetry for FullStory and Heap, allowing AI coding assistants like Claude Desktop and Cursor to query their live pricing and changelogs directly.
How often is this FullStory vs Heap comparison updated?
TrackRival refreshes pricing telemetry daily from verified official sources and appends changelog entries as soon as either FullStory or Heap publishes an update.

Which is more cost-effective: FullStory or Heap?

Both FullStory and Heap compete in the analytics space.

  • Choose FullStory if you value: session replay and product insights in one platform.
  • Choose Heap if you value: autocaptured product analytics for digital teams.
  • Subscribe to TrackRival if you want to be notified whenever either of them changes pricing or ships a major update — so you can react before your competitors do.

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