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Home/Compare/Amplitude vs FullStory

Amplitude vs FullStory

Research & Verification: TrackRival Research Team·Category: analytics·Updated: Oct 16, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for Amplitude and FullStory.

Quick Verdict: Amplitude vs FullStory in 2026

Both Amplitude and FullStory provide zero-cost free tiers with usage limits, scaling to paid tiers as your workloads grow. Choose Amplitude if you need digital analytics platform for product teams, or choose FullStory for session replay and product insights in one platform.

Amplitude

Digital analytics platform for product teams.

Visit →
Category
analytics
Plans tracked
4
Entry price
Free tier
Free plan?
Yes
See full Amplitude pricing & changelog →

FullStory

Session replay and product insights in one platform.

Visit →
Category
analytics
Plans tracked
4
Entry price
Free tier
Free plan?
Yes
See full FullStory pricing & changelog →

How do Amplitude and FullStory pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (Amplitude Pricing and FullStory Pricing) and diff-checked daily by TrackRival telemetry.

Amplitude

Free

Amplitude

Free
  • 2M Events/month forever
  • Unlimited seats
  • Amplitude AI & Analytics
  • 10K monthly session replays
  • AI Agents and MCP

Plus

Amplitude

Free
  • First 2M Events/month free
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • 2-year data retention

Enterprise

Amplitude

Custom
  • Event based pricing
  • Unlimited projects per portfolio
  • Data Access Controls
  • 50K monthly session replays
  • Advanced User Mgmt (incl RBAC)

Growth

Amplitude

Custom
  • Event based pricing
  • Advanced Behavioral Exploration
  • 20K monthly session replays
  • SSO & Project Permissions
  • Currency conversion

FullStory

FullstoryFree

FullStory

Free
  • 30,000 monthly sessions
  • 12 months of analytics retention
  • Start improving your digital experience

Advanced

FullStory

Custom
  • Discover trends, plan roadmaps, and improve funnels at scale
  • Sentiment Signals & User Trends
  • Event Sequence & Metrics
  • Segment Health & Retention Analysis
  • Journeys & Conversion Analysis

Business

FullStory

Custom
  • Deep product analytics and qualitative insights to grow with agility
  • StoryAI Summaries & Live Session Viewing
  • Session Replay, Heatmaps, Scroll Maps, & Click Maps
  • Customizable Dashboards, Funnels, & Page Flow Analysis
  • User Segmentation

Enterprise

FullStory

Custom
  • For data science and analytics teams to build predictive models
  • Use data for GenAI and LLMs
  • Metric Insights & Watched Elements
  • Full suite of analytics & session replay capabilities

Amplitude vs FullStory FAQ

Which is cheaper: Amplitude or FullStory?
TrackRival snapshots both daily — see the plan tables above for the latest verified tiers and pricing models.
Does Amplitude or FullStory have a free tier?
Both Amplitude and FullStory offer permanent free tiers in the latest snapshot. Compare the monthly quotas and team member caps in the comparison table above.
Which is better: Amplitude vs FullStory?
Choosing between Amplitude and FullStory depends on your team's architecture and workload. Amplitude excels for teams needing streamlined workflows, while FullStory offers specialized depth in analytics. Review the side-by-side feature matrix and recent release cadence above to make an informed choice.
How do Amplitude and FullStory compare for developer and enterprise features?
Amplitude and FullStory handle enterprise scale differently: compare whether each provider includes SAML SSO, role-based access control (RBAC), SOC 2 compliance, and dedicated support SLAs in their standard tiers or reserves them for custom enterprise quotes.
Do Amplitude and FullStory support AI agent or MCP integrations?
Both tools support modern API integrations and webhooks. Furthermore, TrackRival provides official Model Context Protocol (MCP) telemetry for Amplitude and FullStory, allowing AI coding assistants like Claude Desktop and Cursor to query their live pricing and changelogs directly.
How often is this Amplitude vs FullStory comparison updated?
TrackRival refreshes pricing telemetry daily from verified official sources and appends changelog entries as soon as either Amplitude or FullStory publishes an update.

Which is more cost-effective: Amplitude or FullStory?

Both Amplitude and FullStory compete in the analytics space.

  • Choose Amplitude if you value: digital analytics platform for product teams.
  • Choose FullStory if you value: session replay and product insights in one platform.
  • Subscribe to TrackRival if you want to be notified whenever either of them changes pricing or ships a major update — so you can react before your competitors do.

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