Which is cheaper: Brevo or Customer.io?

Brevo starts lower at $9/mo, compared to Customer.io starting at $100/mo in the latest snapshot.

Does Brevo or Customer.io have a free tier?

Brevo offers a free plan in the latest snapshot, whereas Customer.io only offers paid or trial tiers starting at $100/mo.

Which is better: Brevo vs Customer.io?

Choosing between Brevo and Customer.io depends on your team's architecture and workload. Brevo excels for teams needing streamlined workflows, while Customer.io offers specialized depth in email. Review the side-by-side feature matrix and recent release cadence above to make an informed choice.

How do Brevo and Customer.io compare for developer and enterprise features?

Brevo and Customer.io handle enterprise scale differently: compare whether each provider includes SAML SSO, role-based access control (RBAC), SOC 2 compliance, and dedicated support SLAs in their standard tiers or reserves them for custom enterprise quotes.

Do Brevo and Customer.io support AI agent or MCP integrations?

Both tools support modern API integrations and webhooks. Furthermore, TrackRival provides official Model Context Protocol (MCP) telemetry for Brevo and Customer.io, allowing AI coding assistants like Claude Desktop and Cursor to query their live pricing and changelogs directly.

How often is this Brevo vs Customer.io comparison updated?

TrackRival refreshes pricing telemetry daily from verified official sources and appends changelog entries as soon as either Brevo or Customer.io publishes an update.

Brevo vs Customer.io

Research & Verification: TrackRival Research Team·Category: email·Updated: Oct 21, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for Brevo and Customer.io.

Quick Verdict: Brevo vs Customer.io in 2026

Brevo entry plans start at $9/mo, while Customer.io starts at $100/mo. Choose Brevo if you need marketing and transactional email on one platform, or choose Customer.io for messaging automation for lifecycle and product email.

Brevo

Marketing and transactional email on one platform.

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Category: email
Plans tracked: 5
Entry price: $9/mo
Free plan?: Yes

See full Brevo pricing & changelog →

Customer.io

Messaging automation for lifecycle and product email.

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Category: email
Plans tracked: 3
Entry price: $100/mo
Free plan?: No

See full Customer.io pricing & changelog →

How do Brevo and Customer.io pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (Brevo Pricing and Customer.io Pricing) and diff-checked daily by TrackRival telemetry.

Brevo

Free

Brevo

Free

Up to 300 emails per day
Email editor & templates
Transactional email features
No credit card needed

Starter

Brevo

$9/mo

From 5,000 emails per month
Email & SMS
Drag & Drop email editor
AI content generator
Advanced segmentation
+ 1 more

Standard

Brevo

$18/mo

Marketing automation
A/B testing
Advanced email reporting
AI send time optimization
Web & event tracking
+ 1 more

Professional

Brevo

$499/mo

From 150,000 emails per month
WhatsApp, Popups, Mobile & Web Push
10 seats included
Contact scoring
Advanced ecommerce features
+ 1 more

Enterprise

Brevo

Custom

Multi-account management
Custom objects
Brevo Mobile Wallet
Custom loyalty engine
Dedicated IP
+ 1 more

Customer.io

Essentials

Customer.io

$100/mo

5k profiles (people + objects)
AI Agent with core execution skills
1 million emails per month
2 object types
Visual workflow builder
+ 1 more

Premium

Customer.io

$1000/mo

Everything in Essentials, plus:
Custom profile volume & pricing
10 object types
Elevated Agent limits + custom skills
Daily Routines (scheduled tasks)
+ 1 more

Enterprise

Customer.io

Custom

Everything in Premium, plus:
Our best pricing on profile & email volume
Priority technical support
Migration support
Dedicated Customer Success Manager
+ 1 more