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Home/Compare/Fathom vs Mixpanel

Fathom vs Mixpanel

Research & Verification: TrackRival Research Team·Category: analytics·Updated: Oct 24, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for Fathom and Mixpanel.

Quick Verdict: Fathom vs Mixpanel in 2026

Fathom entry plans start at $15/mo, while Mixpanel starts at $140/mo. Choose Fathom if you need privacy-first website analytics without the bloat, or choose Mixpanel for event analytics for product, growth, and retention.

Fathom

Privacy-first website analytics without the bloat.

Visit →
Category
analytics
Plans tracked
3
Entry price
$15/mo
Free plan?
No
See full Fathom pricing & changelog →

Mixpanel

Event analytics for product, growth, and retention.

Visit →
Category
analytics
Plans tracked
3
Entry price
$140/mo
Free plan?
Yes
See full Mixpanel pricing & changelog →

How do Fathom and Mixpanel pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (Fathom Pricing and Mixpanel Pricing) and diff-checked daily by TrackRival telemetry.

Fathom

100,000 Monthly Pageviews

Fathom

$15/mo
  • Up to 100,000 monthly pageviews
  • 50 sites included
  • No cookie banners required
  • Full analytics history while subscribed
  • Event and revenue tracking
  • + 1 more

200,000 Monthly Pageviews

Fathom

$25/mo
  • Up to 200,000 monthly pageviews
  • 50 sites included
  • No cookie banners required
  • Full analytics history while subscribed
  • Event and revenue tracking
  • + 1 more

500,000 Monthly Pageviews

Fathom

$45/mo
  • Up to 500,000 monthly pageviews
  • 50 sites included
  • No cookie banners required
  • Full analytics history while subscribed
  • Event and revenue tracking
  • + 1 more

Mixpanel

Free

Mixpanel

Free
  • Unlimited seats
  • Up to 1M events / month
  • 10K session replays / month
  • Up to 1k MEU / month for experiments
  • Up to 10 active feature flags
  • + 1 more

Growth

Mixpanel

$140/mo
  • Up to 20M events / month
  • Up to 500K session replays / month
  • Up to 100k MEU / month for experiments
  • Up to 50 active feature flags
  • Unlimited saved cohorts, metrics, & reports
  • + 1 more

Enterprise

Mixpanel

Custom
  • Up to 1T events / month
  • Custom session replay volumes
  • Custom experiment & feature flag volumes
  • Unlimited alerts & anomaly detection
  • Data verification and quality monitoring
  • + 1 more

Fathom vs Mixpanel FAQ

Which is cheaper: Fathom or Mixpanel?
Fathom starts lower at $15/mo, compared to Mixpanel starting at $140/mo in the latest snapshot.
Does Fathom or Mixpanel have a free tier?
Mixpanel offers a free plan in the latest snapshot, whereas Fathom only offers paid or trial tiers starting at $15/mo.
Which is better: Fathom vs Mixpanel?
Choosing between Fathom and Mixpanel depends on your team's architecture and workload. Fathom excels for teams needing streamlined workflows, while Mixpanel offers specialized depth in analytics. Review the side-by-side feature matrix and recent release cadence above to make an informed choice.
How do Fathom and Mixpanel compare for developer and enterprise features?
Fathom and Mixpanel handle enterprise scale differently: compare whether each provider includes SAML SSO, role-based access control (RBAC), SOC 2 compliance, and dedicated support SLAs in their standard tiers or reserves them for custom enterprise quotes.
Do Fathom and Mixpanel support AI agent or MCP integrations?
Both tools support modern API integrations and webhooks. Furthermore, TrackRival provides official Model Context Protocol (MCP) telemetry for Fathom and Mixpanel, allowing AI coding assistants like Claude Desktop and Cursor to query their live pricing and changelogs directly.
How often is this Fathom vs Mixpanel comparison updated?
TrackRival refreshes pricing telemetry daily from verified official sources and appends changelog entries as soon as either Fathom or Mixpanel publishes an update.

What are the latest product updates from Fathom and Mixpanel?

What each engineering team shipped most recently.

Fathom

  • Oct 24, 2026
    Scan Any Website for Cookies
See all Fathom updates →

Mixpanel

  • Oct 28, 2026
    Query API: Custom Insights Query (Beta)
  • Oct 21, 2026
    Experiments: Add Experiments to Boards
  • Oct 15, 2026
    Experiments: Built-in Sample Size Calculator
See all Mixpanel updates →

Which is more cost-effective: Fathom or Mixpanel?

Both Fathom and Mixpanel compete in the analytics space.

  • Choose Fathom if you value: privacy-first website analytics without the bloat.
  • Choose Mixpanel if you value: event analytics for product, growth, and retention.
  • Subscribe to TrackRival if you want to be notified whenever either of them changes pricing or ships a major update — so you can react before your competitors do.

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