Fathom vs Mixpanel: which is cheaper?

Fathom starts at $15/mo, while Mixpanel starts at $140/mo in the latest snapshot.

Does Fathom or Mixpanel have a free plan?

Mixpanel shows a free plan in the latest snapshot, while Fathom does not.

Is Fathom a good analytics alternative to Mixpanel?

Fathom and Mixpanel are both tracked in TrackRival's analytics category. Use the changelog section below to compare shipping cadence, not just headline pricing.

How often is this Fathom vs Mixpanel comparison updated?

TrackRival refreshes pricing snapshots daily and appends new changelog entries whenever either product ships a release.

Fathom vs Mixpanel

Research & Verification: TrackRival Research Team·Category: analytics·Updated: Sep 18, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for Fathom and Mixpanel.

Quick Verdict: Fathom vs Mixpanel in 2026

Fathom entry plans start at $15/mo, while Mixpanel starts at $140/mo. Choose Fathom if you need privacy-first website analytics without the bloat, or choose Mixpanel for event analytics for product, growth, and retention.

Fathom

Privacy-first website analytics without the bloat.

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Category: analytics
Plans tracked: 3
Entry price: $15/mo
Free plan?: No

See full Fathom pricing & changelog →

Mixpanel

Event analytics for product, growth, and retention.

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Category: analytics
Plans tracked: 3
Entry price: $140/mo
Free plan?: Yes

See full Mixpanel pricing & changelog →

How do Fathom and Mixpanel pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (Fathom Pricing and Mixpanel Pricing) and diff-checked daily by TrackRival telemetry.

Fathom

100k Page Views

Fathom

$15/mo

Up to 100,000 monthly page views
50 sites included
100% data ownership
No cookie banners required
Unlimited email reports
+ 1 more

200k Page Views

Fathom

$25/mo

Up to 200,000 monthly page views
50 sites included
100% data ownership
No cookie banners required
Unlimited email reports
+ 1 more

500k Page Views

Fathom

$45/mo

Up to 500,000 monthly page views
50 sites included
100% data ownership
No cookie banners required
Unlimited email reports
+ 1 more

Mixpanel

Free

Mixpanel

Free

Unlimited seats
Up to 1M events / month
10K session replays / month
Up to 1k MEU / month for experiments
Up to 10 active feature flags
+ 1 more

Growth

Mixpanel

$140/mo

Up to 20M events / month
Up to 500K session replays / month
Up to 100k MEU / month for experiments
Up to 50 active feature flags
Unlimited saved cohorts, metrics, & reports
+ 1 more

Enterprise

Mixpanel

Custom

Up to 1T events / month
Custom session replay volumes
Unlimited alerts & anomaly detection
Root cause analysis
Dedicated success team & priority support
+ 1 more