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Home/Compare/Amplitude vs Mixpanel

Amplitude vs Mixpanel

Research & Verification: TrackRival Research Team·Category: analytics·Updated: Oct 16, 2026

A comprehensive side-by-side comparison of pricing, tier limits, and recent changelog releases for Amplitude and Mixpanel.

Quick Verdict: Amplitude vs Mixpanel in 2026

Both Amplitude and Mixpanel provide zero-cost free tiers with usage limits, scaling to paid tiers as your workloads grow. Choose Amplitude if you need digital analytics platform for product teams, or choose Mixpanel for event analytics for product, growth, and retention.

Amplitude

Digital analytics platform for product teams.

Visit →
Category
analytics
Plans tracked
4
Entry price
Free tier
Free plan?
Yes
See full Amplitude pricing & changelog →

Mixpanel

Event analytics for product, growth, and retention.

Visit →
Category
analytics
Plans tracked
3
Entry price
Free tier
Free plan?
Yes
See full Mixpanel pricing & changelog →

How do Amplitude and Mixpanel pricing plans compare in 2026?

Verified Source Data: Pricing tiers and features are synchronized directly from official vendor endpoints (Amplitude Pricing and Mixpanel Pricing) and diff-checked daily by TrackRival telemetry.

Amplitude

Free

Amplitude

Free
  • 2M Events/month forever
  • Unlimited seats
  • Amplitude AI & Analytics
  • 10K monthly session replays
  • AI Agents and MCP

Plus

Amplitude

Free
  • First 2M Events/month free
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • 2-year data retention

Enterprise

Amplitude

Custom
  • Event based pricing
  • Unlimited projects per portfolio
  • Data Access Controls
  • 50K monthly session replays
  • Advanced User Mgmt (incl RBAC)

Growth

Amplitude

Custom
  • Event based pricing
  • Advanced Behavioral Exploration
  • 20K monthly session replays
  • SSO & Project Permissions
  • Currency conversion

Mixpanel

Free

Mixpanel

Free
  • Unlimited seats
  • Up to 1M events / month
  • 10K session replays / month
  • Up to 1k MEU / month for experiments
  • Up to 10 active feature flags
  • + 1 more

Growth

Mixpanel

Free
  • Up to 20M events / month
  • Up to 500K session replays / month
  • Up to 100k MEU / month for experiments
  • Up to 50 active feature flags
  • Unlimited saved cohorts, metrics, & reports
  • + 1 more

Enterprise

Mixpanel

Custom
  • Up to 1T events / month
  • Custom session replay volumes
  • Custom experiment & feature flag volumes
  • Unlimited alerts & anomaly detection
  • Data verification and quality monitoring
  • + 1 more

Amplitude vs Mixpanel FAQ

Which is cheaper: Amplitude or Mixpanel?
TrackRival snapshots both daily — see the plan tables above for the latest verified tiers and pricing models.
Does Amplitude or Mixpanel have a free tier?
Both Amplitude and Mixpanel offer permanent free tiers in the latest snapshot. Compare the monthly quotas and team member caps in the comparison table above.
Which is better: Amplitude vs Mixpanel?
Choosing between Amplitude and Mixpanel depends on your team's architecture and workload. Amplitude excels for teams needing streamlined workflows, while Mixpanel offers specialized depth in analytics. Review the side-by-side feature matrix and recent release cadence above to make an informed choice.
How do Amplitude and Mixpanel compare for developer and enterprise features?
Amplitude and Mixpanel handle enterprise scale differently: compare whether each provider includes SAML SSO, role-based access control (RBAC), SOC 2 compliance, and dedicated support SLAs in their standard tiers or reserves them for custom enterprise quotes.
Do Amplitude and Mixpanel support AI agent or MCP integrations?
Both tools support modern API integrations and webhooks. Furthermore, TrackRival provides official Model Context Protocol (MCP) telemetry for Amplitude and Mixpanel, allowing AI coding assistants like Claude Desktop and Cursor to query their live pricing and changelogs directly.
How often is this Amplitude vs Mixpanel comparison updated?
TrackRival refreshes pricing telemetry daily from verified official sources and appends changelog entries as soon as either Amplitude or Mixpanel publishes an update.

What are the latest product updates from Amplitude and Mixpanel?

What each engineering team shipped most recently.

Amplitude

No recent updates tracked.

See all Amplitude updates →

Mixpanel

  • Oct 14, 2026
    Session Replay: Flutter Autocapture (Taps and Frustration Signals)
  • Oct 13, 2026
    Experiments: Built-in Sample Size Calculator
  • Oct 1, 2026
    Agent Intelligence is now in Beta
See all Mixpanel updates →

Which is more cost-effective: Amplitude or Mixpanel?

Both Amplitude and Mixpanel compete in the analytics space.

  • Choose Amplitude if you value: digital analytics platform for product teams.
  • Choose Mixpanel if you value: event analytics for product, growth, and retention.
  • Subscribe to TrackRival if you want to be notified whenever either of them changes pricing or ships a major update — so you can react before your competitors do.

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