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Home/Compare/Loops vs Fathom

Loops vs Fathom

A side-by-side comparison of pricing, plans, and recent product updates. Pricing data last refreshed May 14, 2026.

Loops

Email for modern software companies.

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Category
email
Plans tracked
2
Entry price
Free
Free plan?
Yes
See full Loops pricing & changelog →

Fathom

Privacy-first website analytics without the bloat.

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Category
analytics
Plans tracked
—
Entry price
—
Free plan?
—
See full Fathom pricing & changelog →

Plan-by-plan pricing

Loops

Free

Loops

Free
  • Up to 4,000 sends/month (enough for weekly emails)
  • All features included
  • Includes a small 'Powered by Loops' footer

Early Stage Plan

Loops

Custom
  • Pricing based on subscribed contacts
  • Transactional email sending included at no additional charge
  • No charge for team seats
  • No charge for email sends

Fathom

Pricing data is being collected.

Loops vs Fathom FAQ

Loops vs Fathom: which is cheaper?
TrackRival snapshots both daily - see the plan tables above for the latest tracked tiers.
Does Loops or Fathom have a free plan?
Loops shows a free plan in the latest snapshot, while Fathom does not.
Is Loops a good email alternative to Fathom?
Loops is tracked in email, while Fathom overlaps for similar buyers. Use the changelog section below to compare shipping cadence before you choose.
How often is this Loops vs Fathom comparison updated?
TrackRival refreshes pricing snapshots daily and appends new changelog entries whenever either product ships a release.

Which should you pick?

Both Loops and Fathom serve overlapping audiences (Loops in email, Fathom in analytics).

  • Choose Loops if you value: email for modern software companies.
  • Choose Fathom if you value: privacy-first website analytics without the bloat.
  • Subscribe to TrackRival if you want to be notified whenever either of them changes pricing or ships a major update — so you can react before your competitors do.

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